{"id":13001,"date":"2019-01-03T14:29:40","date_gmt":"2019-01-03T11:29:40","guid":{"rendered":"https:\/\/madamebulgaria.com\/?p=13001"},"modified":"2019-01-03T23:31:48","modified_gmt":"2019-01-03T20:31:48","slug":"tourisme-la-bulgarie-sinspire-du-maroc","status":"publish","type":"post","link":"https:\/\/madamebulgaria.com\/fr\/tourisme-la-bulgarie-sinspire-du-maroc\/","title":{"rendered":"Tourisme : Comment la Bulgarie peut-elle s'inspirer du Maroc ?"},"content":{"rendered":"

Marrakech, au Maroc, a v\u00e9cu en 2018 une ann\u00e9e exceptionnelle en termes de flux touristiques. La ville a enregistr\u00e9 sur la p\u00e9riode janvier-novembre 2018 plus de 2,4 millions d'arriv\u00e9es. Et plus de 2,6 millions d'arriv\u00e9es \u00e0 la fin de l'ann\u00e9e 2018. J'\u00e9tais \u00e0 Marrakech pour No\u00ebl. La Bulgarie pourrait trouver l'inspiration au Maroc et je vais vous expliquer pourquoi.<\/strong><\/p>\n\n\n\n

Je viens de passer une semaine \u00e0 Marrakech, au Maroc, pour les vacances de No\u00ebl 2018. Tout d'abord, de nombreux Fran\u00e7ais se rendent chaque ann\u00e9e au Maroc pour des raisons linguistiques et historiques. Cependant, en tant que Fran\u00e7ais, je n'\u00e9tais jamais all\u00e9 au Maroc auparavant.<\/p>\n\n\n\n

Par ailleurs, de nombreux Fran\u00e7ais vivent \u00e0 Marrakech. La ville est devenue, au cours des 25 derni\u00e8res ann\u00e9es, le point de rencontre de la Jetset fran\u00e7aise. Cela a contribu\u00e9 \u00e0 redorer l'image de la ville. C'\u00e9tait la r\u00e9sidence secondaire du c\u00e9l\u00e8bre tailleur fran\u00e7ais Yves Saint-Laurent, par exemple.<\/p>\n\n\n\n

\"Maroc
Les magnifiques jardins de la maison d'Yves Saint Laurent - Madame Bulgaria<\/figcaption><\/figure>\n\n\n\n

Avant tout, je dois dire que j'ai des sentiments mitig\u00e9s sur ce que j'ai d\u00e9couvert au cours de cette semaine.<\/p>\n\n\n\n

\u00c9videmment, le temps \u00e9tait P.E.R.F.E.C.T (ensoleill\u00e9 et 25\u00b0C tous les jours alors qu'il faisait environ -2\u00b0C \u00e0 Sofia). De plus, je ne m'\u00e9tais jamais rendu dans un pays d'Afrique du Nord auparavant. Par cons\u00e9quent, le paysage <\/strong>\u00e9tait aussi l\u00e0 parce qu'il est totalement diff\u00e9rent de tous les pays europ\u00e9ens que j'ai visit\u00e9s jusqu'\u00e0 pr\u00e9sent. <\/p>\n\n\n\n

\"Maroc
Commen\u00e7ons l'exploration des souks de Marrakech - Madame Bulgaria<\/figcaption><\/figure>\n\n\n\n

Cependant, Marrakech n'est pas vraiment une ville \u00ab propre \u00bb (beaucoup de poussi\u00e8re), tr\u00e8s bruyante et pollu\u00e9e notamment \u00e0 cause de toutes les petites motos qui circulent. De plus, il y a beaucoup de gens tr\u00e8s pauvres. <\/p>\n\n\n\n

Si nous parlons du PIB, le Maroc a un PIB d'environ 110 milliards de dollars pour 36 millions d'habitants. La Bulgarie a un PIB de pr\u00e8s de 56 milliards de dollars pour une population de seulement 7 millions d'habitants. On peut donc dire que la Bulgarie est presque 2,5 fois plus \u00ab riche \u00bb que le Maroc m\u00eame si, \u00e0 mon avis, le PIB n'est pas la meilleure m\u00e9trique pour mesurer la richesse r\u00e9elle d'un pays.<\/p>\n\n\n\n

Ayant \u00e9t\u00e9 plusieurs fois aux Philippines auparavant, j'ai trouv\u00e9 quelques similitudes dans l'odeur, l'atmosph\u00e8re des rues, etc.<\/p>\n\n\n\n

Jusqu'\u00e0 pr\u00e9sent, il n'y a pas de r\u00e9elles similitudes avec la Bulgarie, \u00e0 l'exception peut-\u00eatre des montagnes pr\u00e8s de Marrakech. Magnifique. De plus, la route que nous avons prise de Marrakech \u00e0 Essaouira m'a fait penser \u00e0 la route que nous pouvons prendre entre Kazanlak et Burgas pendant l'hiver.<\/p>\n\n\n\n

Dans cet article, mon point de vue est qu'\u00e0 l'exception du beau temps \u00e0 Marrakech en hiver, la Bulgarie n'a rien \u00e0 envier au Maroc en termes de potentiel de d\u00e9veloppement pour le tourisme. <\/p>\n\n\n\n

\"Maroc
Mosqu\u00e9e Koutoubia \u00e0 Marrakech - Madame Bulgaria <\/figcaption><\/figure>\n\n\n\n

La Bulgarie et le Maroc ont tous deux de grandes c\u00f4tes maritimes naturelles, des montagnes, une histoire et une culture profondes, etc. En r\u00e9sum\u00e9, le seul avantage concurrentiel du Maroc est qu'il peut attirer les touristes d'hiver qui n'aiment pas le froid.<\/p>\n\n\n\n

En dehors du tourisme, je pense que la Bulgarie fait beaucoup mieux que le Maroc. Mais en termes de tourisme, je pense que la Bulgarie est loin derri\u00e8re le Maroc.<\/p>\n\n\n\n

Par exemple, nous avons \u00e9t\u00e9 tr\u00e8s impressionn\u00e9s par les vendeurs des souks. Les Bulgares pourraient donc apprendre beaucoup du sens du commerce des Marocains. Je ne me souviens pas d'un magasin en Bulgarie o\u00f9 le propri\u00e9taire ait pu cr\u00e9er un tel contact avec moi. La derni\u00e8re fois que j'ai v\u00e9cu une telle situation, c'\u00e9tait \u00e0 Istanbul.<\/p>\n\n\n\n

\"Maroc
Les vendeurs des souks de Marrakech - Madame Bulgaria<\/figcaption><\/figure>\n\n\n\n

L'accueil du touriste est primordial <\/strong>afin de lui donner l'envie d'acheter, de rester et de revenir.<\/p>\n\n\n\n

Par cons\u00e9quent, les Bulgares doivent absolument am\u00e9liorer leurs comp\u00e9tences relationnelles lorsqu'il s'agit de s'adresser aux touristes. Il est important de d\u00e9velopper un r\u00e9el d\u00e9sir de cr\u00e9er une relation avec le client. <\/p>\n\n\n\n

Plus important encore, la Bulgarie devrait \u00e9galement investir dans une communication de qualit\u00e9. Je ne parle pas ici des propri\u00e9taires de restaurants ou de magasins, mais du gouvernement. Il y a encore BEAUCOUP \u00e0 faire.<\/p>\n\n\n\n

\"Maroc
L'impressionnant artisanat marocain - Madame Bulgaria <\/figcaption><\/figure>\n\n\n\n

Soyons honn\u00eates, la communication et les relations publiques ne sont pas le point fort de la Bulgarie en g\u00e9n\u00e9ral. Par cons\u00e9quent, un peu d'organisation, un vrai budget marketing et de bons outils de communication pourraient am\u00e9liorer consid\u00e9rablement l'image que les touristes \u00e9trangers ont de la Bulgarie. Si Marrakech attire autant de touristes, notamment fran\u00e7ais, c'est parce que le gouvernement a investi dans une communication de qualit\u00e9.<\/p>\n\n\n\n

Pouvez-vous croire que lorsqu'un commer\u00e7ant m'a demand\u00e9 d'o\u00f9 je venais et que j'ai r\u00e9pondu \"de Bulgarie\", tout le monde connaissait ce pays. Ils me demandaient m\u00eame si je vivais \u00e0 Sofia. En France, 90% des gens ne savent m\u00eame pas que la Bulgarie fait partie de l'Union europ\u00e9enne !<\/p>\n\n\n\n

\"Maroc
Th\u00e9 royal avec une vendeuse d'\u00e9pices dans les souks - Madame Bulgaria<\/figcaption><\/figure>\n\n\n\n

Boyko Borisov s'est rendu au Maroc il y a un mois. Le roi du Maroc et lui ont d\u00e9cid\u00e9 de renforcer les relations entre les deux pays. C'est une tr\u00e8s bonne nouvelle. Les deux peuples pourraient apprendre l'un de l'autre. Je pense qu'en mati\u00e8re de tourisme, les Bulgares ont beaucoup \u00e0 apprendre des Marocains. Au contraire, les Marocains pourraient apprendre beaucoup des Bulgares dans de nombreux autres domaines tels que l'informatique, le BPO, la m\u00e9decine, etc.<\/p>\n\n\n\n

Mais, tout d'abord, Monsieur le Premier ministre, si vous voulez renforcer les relations entre les deux pays, il serait formidable d'avoir au moins un vol direct par semaine entre Sofia et Casablanca, Tanger, Rabat et Marrakech. Avec Royal Air Maroc et\/ou Bulgaria Air. Car aujourd'hui, c'est un peu un cauchemar de voyager de la Bulgarie au Maroc.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Marrakech, au Maroc, a v\u00e9cu en 2018 une ann\u00e9e exceptionnelle en termes de flux touristiques. La ville a enregistr\u00e9 sur la p\u00e9riode janvier-novembre 2018 plus de 2,4 millions d'arriv\u00e9es. Et plus de 2,6 millions d'arriv\u00e9es \u00e0 la fin de l'ann\u00e9e 2018. J'\u00e9tais \u00e0 Marrakech pour No\u00ebl. La Bulgarie pourrait trouver l'inspiration au Maroc et je vais vous expliquer pourquoi. I...<\/p>","protected":false},"author":3,"featured_media":13064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[355],"tags":[377,565,414],"thb-sponsors":[],"class_list":["post-13001","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-economics","tag-bulgaria","tag-reflexion","tag-tourism","post_format-post-format-image"],"yoast_head":"\nTourism: How could Bulgaria be inspired by Morocco? – Madame Bulgaria<\/title>\n<meta name=\"description\" content=\"Marrakech, Morocco, lived in 2018 an exceptional year in terms of tourist flows. We were in Marrakech for Christmas. 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