On April 17th, the traveling gelato competition organized by Gelato Festival with Carpigiani Gelato University and Sigep – Italian Exhibition Group as strategic partners will stop in Sofia in the quest to determine the finalists that will attend the Gelato Festival World Masters in 2021.
Sofia, Bulgaria is in the spotlight as the next stop of the Gelato Festival Challenge, the international traveling competition in search of the best flavors in the world.
On April 17th, the event will be held at the Bulgaria Mall where several gelato artisans will compete to represent Bulgaria in the next competition of the Gelato Festival World Masters 2021, the world championship that selects the best gelato artisans of the 5 continents.
The Gelato Festival Challenge is organizedi by Gelato Festival in collaboration with SBI BG EOOD, Carpigiani exclusive distributor in Bulgaria, Carpigiani Gelato University, the world’s most renowned school for successful gelato entrepreneurs, and Sigep – Italian Exhibition Group, the world’s premier artisan-gelato trade show. The tour has the mission to spread the culture of artisan gelato throughout the world.
On the competition day, the chefs will prepare their gelato in the kitchen provided by the organizers; then, industry experts, local chefs, food journalists will taste and judge the gelato. The top flavor will go on to compete in the European Finals of Gelato Festival in Italy in 2020, where the three European artisans who will represent the continent at the 2021 World Finale will be selected.
“Artisan Gelato is every day more appreciated throughout Bulgaria and many people are keen to better understand who the Gelato Chefs are that produce this delicious product,” comments Achille Sassoli, Carpigiani Market Development Manager. “We are excited to discover the flavors that the Gelato Chefs of Bulgaria will propose to the Selection Jury of Gelato Festival Challenge, and we are sure that the winning flavor will be a strong contestant at the Grand Finale where Gelato Chefs from all over the world will compete for the “World’s Best Gelato” title”!